Rodger Hoffman

Another Geek dinner under my belt… Another hangover to deal with… These dinners are really starting to get organised with some cool gear to make things more professional. I found some of the Talks interesting and others not, but I guess thats just cause I am interested in certain things and not others. There was [...]

My company is currently in the process of launching a whole host of its own blogs, websites, wikis and educational portals. We will be annoucing the full Internet strategy soon. For now all I can say is that I have broken my company up in service and product areas which will each have one or [...]

Session 3 – Sally Flakow – PR and Marketing Oppertunities in the Web 2.0 ‘Attention Economy’ Sally back up in front for this one. She started off explaining what the original PR model was and how the internet’s rapid evolution has affected the PR model drastically. The concept of “Web 2.0″ that O’Reilly coined a [...]

I just logged into my Google Hosting Panel and found that it was looking all spanky and new… There was a new message at the top asking me to upgrade to the Premium edition as the Free Trial had finished…. The upgrade fee is 400$ and will only be billed after the 30th April. Rather [...]

As I mentioned in a previous posting I went to the WebPR+ Conference today. I had a great time and loads was learnt. I have never met Rob Stokes from Quirk before today. I was not quite sure what to expect, but I can honestly say that I was well impressed. He was engaging and [...]

I started this year by blogging daily…. The is slipped down to just during the week… Then down to once a week for the last couple of weeks…. Sorry about that! I will be posting more regularly … Cant say if I will make evry single day, but I will try and keep the momentum [...]

Congressman says evolution is a myth spread by Jews « Yiddish Phrase: #@$ This article is very interesting. I can’t believe the Americans! They are morons! Rodger Hoffman signing out!

I have been researching a ticket system to manage the task list at my IT Company LightSpeed for quite a while now. I have installed and tested many applications, but the one that stuck out the most is Request Tracker. I struggled a bit when I first tried to install it as I was still [...]

One map to join them. A great move by the major search engines, Yahoo and MSN have agreed to join Google in supporting the Sitemap.xml format ( as provided by Sitemaps.org). This will allow for Webmasters to get their pages indexed in a very standardized way. As the web becomes more dynamic, Sitemaps will enable [...]

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I mentioned a buddy of mine called David Duarte in my previous posting about Flipping the Funnel and using Web 2.0 ools to market your product effectively…. This was a recent comment from Dave on Flipping the Funnel: davedmail: flip the mah’fukka! that’s the new model put in a really succinct way Well… Now I [...]

Dave Duarte, a Geek Marketer friend of mine, told me about a concept called “Flipping the Funnel“. This was approximately 6 months ago. The problem was he also told me about a number of other concepts relating to Web 2.0 at the same time. The concept “Flipping the Funnel” remained on my list of topics [...]

Have you seen or heard of Google Hosting. Google Apps for Your Domain lets you offer private-labeled email, instant messaging and calendar accounts to all of your users, so they can share ideas and work more effectively. These services are all unified by the start page, a unique, dynamic page where your users can preview [...]